Web Excellence Awards
Gamification
For all kinds of gamification campaigns and projects, including case studies on the concept, development and results of game-based features created to engage an audience.
4 winners in Gamification, recognized by the Web Excellence Awards.
The return rate for recycling PET bottles has been stagnating in Switzerland for years at around 82%. In order to raise awareness of the issue, a cross-channel campaign was to be developed that would transform the PET cycle into a digital and contemporary form. The Zurich agency ROSAROT then developed an OOH campaign including
Limes become loudness! That’s the fact, when leftovers become Swiss biogas, a renewable energy. For this, the Zurich agency ROSAROT visually combined biogenic waste with an energy form that could be generated. The campaign was launched at events such as street food festivals and open airs, where leftovers were collected. Everything linked on a
In the face of a downturn in the real estate market, SOLD.com needed to pivot their strategy to remain profitable. Collaborating with 97th Floor, they struck gold by wooing real estate agents with an innovative, gamified campaign, unlocking a fresh revenue stream. Now, they’re not just surviving but thriving, expanding
Holidays got you tightly wound? Play the Colorado Lottery’s Tightly Wound holiday game to channel your feisty inner ball of lights, chase some frisky kitties (and other fun targets) around your neighborhood, and earn points!