We combined Google AdWords and Facebook retargeting, focusing strongly on the right ad imagery and ad copy, and highly specific demographics on the retargeting side:
January-May 2022 Google numbers:
- Google Ads
- Potential members have been impacted over 2.3 Million Times
- Over 27K potential members have clicked through to learn more about Prime
1,608 Mid-Level Trackable Conversions:
- 257 Schedule A Tour Button Clicks
- 313 Calls
- 1,015 Location Extension/GMB Profile Interactions
- 23 Form Submissions
- $19.12 Cost-Per-Lead
March-May Facebook numbers:
- Facebook Ads
- Potential members have been impacted nearly 225,000 times
- Over 12 K potential members interacted with an Ad
- Over 5.15 K potential members have clicked through to learn more about Prime West Knoxville
- 247 Post Reactions
- 30 Post Comments
- 12 Post Saves
- 8 Post Shares