21 in 90: A Push to Fill the Census in a Blue Sky Senior Living Community

Advertising & Marketing | Copy or Writing, Marketing Effectiveness

We combined Google AdWords and Facebook retargeting, focusing strongly on the right ad imagery and ad copy, and highly specific demographics on the retargeting side:

January-May 2022 Google numbers:

  • Google Ads
  • Potential members have been impacted over 2.3 Million Times
  • Over 27K potential members have clicked through to learn more about Prime

1,608 Mid-Level Trackable Conversions:

  • 257 Schedule A Tour Button Clicks
  • 313 Calls
  • 1,015 Location Extension/GMB Profile Interactions
  • 23 Form Submissions
  • $19.12 Cost-Per-Lead

March-May Facebook numbers:

  • Facebook Ads
  • Potential members have been impacted nearly 225,000 times
  • Over 12 K potential members interacted with an Ad
  • Over 5.15 K potential members have clicked through to learn more about Prime West Knoxville
  • 247 Post Reactions
  • 30 Post Comments
  • 12 Post Saves
  • 8 Post Shares

Credits

> Prime West Knoxville
> EnVeritas Group

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