21 in 90: A Push to Fill the Census in a Blue Sky Senior Living Community

21 in 90: A Push to Fill the Census in a Blue Sky Senior Living Community
Advertising & Marketing
Copy or Writing Marketing Effectiveness

We combined Google AdWords and Facebook retargeting, focusing strongly on the right ad imagery and ad copy, and highly specific demographics on the retargeting side:

January-May 2022 Google numbers:

  • Google Ads
  • Potential members have been impacted over 2.3 Million Times
  • Over 27K potential members have clicked through to learn more about Prime

1,608 Mid-Level Trackable Conversions:

  • 257 Schedule A Tour Button Clicks
  • 313 Calls
  • 1,015 Location Extension/GMB Profile Interactions
  • 23 Form Submissions
  • $19.12 Cost-Per-Lead

March-May Facebook numbers:

  • Facebook Ads
  • Potential members have been impacted nearly 225,000 times
  • Over 12 K potential members interacted with an Ad
  • Over 5.15 K potential members have clicked through to learn more about Prime West Knoxville
  • 247 Post Reactions
  • 30 Post Comments
  • 12 Post Saves
  • 8 Post Shares

21 in 90: A Push to Fill the Census in a Blue Sky Senior Living Community

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