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Web Excellence Awards

Brand Strategy

For brand strategy, brand creation and rebranding projects of all kinds, including positioning, identity and brand management work.
24 winners in Brand Strategy, recognized by the Web Excellence Awards.
Aling-Conel is a domestic company with 30 years of experience in developing and producing electrical installation equipment, recognized for its quality, innovation, and strong market presence. From a family-owned tool workshop, it has grown into an industry leader with a wide product range – almost every product line having its
Brand chemistry helped Arborcraft transform from a b2c tree service into a specialist infrastructure partner through comprehensive brand strategy, positioning and digital presence. Following 12 years of building a strong tree service business, Arborcraft identified an opportunity in the infrastructure sector but needed to reposition for b2b buyers. Through meticulous
ARU is an Italian eyewear brand that stands out for qualitative materials, refined design and attention to details. Brand strategy was designed to develop ARU and strengthen its value, talking with the audience in the right way and achieving measurable business objectives. We also emphasized on brand strength to place
AttorneyX is what happens when a law firm stops looking like a law firm. At MeanPug, we reimagined a Philadelphia business law practice from the ground up with a new name, new identity, and new website. Everything we built was intentional – to attract entrepreneurs who expect precision, speed, and
Ingredients without boundaries – KO Websites Launches Brand Refresh and New Website for BayCo Foods KO Websites recently completed a full brand overhaul for BayCo Foods, a B2B food distribution company serving food processors and artisan bakers throughout the Western US — covering everything from logo redesign and tagline development
The concept is based on the idea of the infinity symbol with the amendment of the letter B, which conveys a sense of timelessness and well-being. The idea behind the concept was to allow for a flexible logo that provided enough information on the business owner and their mission, while
Strike Digital was founded in Dublin, Ireland 3 years ago by two childhood friends who worked together at Meta. Today, Strike is a team of 6 specialists who hold themselves directly accountable for their results. We focus on scaling international brands online using multi-channel advertising. Brastop looked to Strike to organise the ad
Background: Corix is a leading North American thermal energy company that delivers safe, cost-effective, and sustainable district energy services. With decades of experience in utility development, ownership, and operations, Corix services everything from single-site operations to master-planned communities and redevelopments to entire city-scale downtown areas. The Challenge: On April 1,
Flitz is a heritage brand trusted by enthusiasts in automotive, marine, and home care—but its digital experience no longer reflected the quality of the product. Sōsh partnered with Flitz to rebuild the brand’s online presence and construct a modern, high-performing e-commerce system. We began with a full website transformation: reorganizing
Schulthess has been the pioneer for washing technology in Switzerland for over 175 years. ROSAROT was allowed to create the entire digital branding including a new claim. The agency didn’t only consolidate “Dreht vor Freude” (Translation: “Spinning for joy”) as a new brand promise, but also based the entire philosophy
Spatial Future, previously an architectural firm, came to us for a rebranding project and marketing launch to expand their services with their new design, build and interiors offering. We developed a new brand identity to encompass both their architectural experience and their new vision for self-builds and renovations. We carried
Jumping House is the first indoor trampoline park in Cluj-Napoca, Romania. It needs to connect more with teenagers and young people. All brand communication uses strong statements and a grungy typeface that screams urban. The neon green pops your eyes out and black offers a strong balancing contrast. The branded
We work with K1 Speed across each of its 42 franchises to create monthly marketing ideas that will connect with customers and become news drivers for media as a way to promote their brand and monthly specials. We drove ideas for broadcast, print and even motor press guilds to come
Marketing experts fueled by creativity, driven by strategy We pride ourselves on being the best marketing experts to help you build your brand while maximizing the potential of your business on multiple platforms. Our team exists to help your business thrive through world-class creative and marketing tactics that are insight-driven
CAPSBOLD‘s dynamic 360-marketing campaign and creative concepts helped to increase sales at the Reflect Festival by 57% and boosted brand awareness in the EMEA region. The mission of CAPSBOLD was both complex and challenging: within just four months, we needed to attract thousands of attendees to the Reflect Festival, boost
In the 20+ years since its inception, SurveyMonkey defined a business category, helping people answer 55 billion questions and spreading the power of feedback across the world. But as the business evolved and its portfolio expanded, there was a need to rebrand the company under a new name that emboldens
BlueLinx is America’s leading building products distributor, and they came to Dragon Army with a new vision for driving thier success forward. We initiated an expansive rebrand for BlueLinx that encompassed a full rethinking of their verbal and visual identity. Our research-driven strategy included extensive stakeholder interviews, surveys, and market research. We took those insights
In September 2021, Tinuiti, the largest independent performance marketing firm across Streaming TV and the Triopoly of Google, Facebook and Amazon, launched its first-ever digital-first brand campaign. The provocative omnichannel campaign called “Rethink. Performance” challenges CMOs to shift their perspectives around some of the industry’s most hot-button issues, from data privacy
Reticle’s Emotional AI has a taxonomy of 19+ positive emotional signals, enabling advertisers to match the emotional tone of their ad with prospective advertising placements to enhance ad viewing experiences.
Haliborange VitaMelle is a vitamin supplement and it is the Eurospital’s flagship product. The goal was to go beyond the idea that VitaMelle was just a prescription drug and make it become charming at the children’ eyes by developing a new packaging. In order to accomplish our goal, we created
A ground-up rebrand and custom-built digital home for The preeminent professional association of wildlife biologists — unifying decades of scientific content, member resources, podcasts, and peer-driven publications into a single authoritative hub.
Tony Robbins needs no introduction. For nearly five decades he’s been an iconic part of culture — coaching athletes, growing businesses, writing books, doling wisdom and tough love to touch hearts and inspire millions to take action. And yet, his brand had grown dated, disjointed, and heavily weighted towards live
Website design & SEO We built a website for this client and complete monthly SEO services. Including monthly blog post, on page optimisation and link building
The essence of XTB’s brand transformation is a shift in its growth strategy. Now, it’s a modern investment hub with a super financial management app. The brand defines four key segments—investing, trading, education, and saving—offering all tools in one place. XTB aims to get closer to people, their lifestyle, and