Season 12 Winner

IRA Auto Group
Mathew Slater Video Campaign

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Advertising & Marketing

Video Campaign

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Ira Auto Group partnered with Matthew Slater, a former football player of the New England Patriots. His 16-year career is filled with accolades on and off the field, being selected for the Pro Bowl for 10 years and being the founder of the Slater Family Foundation. In November, the team planned a multi-day shot with Matthew to capture a handful of TV commercials that embodied his work on and off the field, as well as what it means to be a part of the Ira Auto Group – Drive, hard work, dedication and going the extra mile. The collection of videos displays Mathew’s vigorous workouts, follows him along the Boston neighborhoods, and shows him car shopping at his favorite dealership group, Ira Auto Group. The collection also features some of Ira’s very own employees taking care of their customers for the entire car buying experience.