Jani-King Australia is one of the country’s largest commercial cleaning franchise networks, operating a complex dual-audience model that must simultaneously attract commercial clients and new franchisees. Excite Media developed a five-pillar SEO strategy targeting both sides of this push-pull dynamic — covering service page optimisation, location page expansion, topical authority building, technical SEO, and digital PR. The campaign delivered significant year-over-year ranking improvements across high-value commercial keywords, with multiple terms moving from page 3 to page 1. Beyond traditional search, the strategy successfully positioned Jani-King within AI-generated answers across Google AI Overview, ChatGPT, and Perplexity — expanding visibility in a year when conventional organic traffic declined industry-wide.