Through a close collaborative partnership, Idea Lab Digital and honeygrow are maximizing engagement through a strategic Location Based digital campaign. Daily campaign evaluation and enhancement are at the core of this campaign’s success. The brand name honeygrow is a play on the phrase “honest eating + growing local”, and the team at Idea Lab Digital has embraced and implemented a localized approach by geo-targeting around each of honeygrow’s 40 restaurant locations to grow their brand.
Season 11 Winner
Honeygrow
Digital Ad Campaign
Season
Credits
- > honeygrow
- > Idea Lab Digital
- > Amy DePaolihoneygrow Director of Marketing
- > Andrew Lubashoneygrow Designer
- > Lena Vergneshoneygrow Field Marketing Specialist
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