Through a close collaborative partnership, Idea Lab Digital and honeygrow are maximizing engagement through a strategic Location Based digital campaign. Daily campaign evaluation and enhancement are at the core of this campaign’s success. The brand name honeygrow is a play on the phrase “honest eating + growing local”, and the team at Idea Lab Digital has embraced and implemented a localized approach by geo-targeting around each of honeygrow’s 40 restaurant locations to grow their brand.
> honeygrow Digital Ad Campaign
Additional Credits
honeygrow Director of Marketing – Amy DePaoli,
honeygrow Designer – Andrew Lubas,
honeygrow Field Marketing Specialist – Lena Vergnes