We ran an integrated campaign featuring social media, marketing automation, and email marketing for a client. The campaign started with a social media paid advertising campaign pushing to a landing page. The landing page had a 33% conversion rate and the campaign generated $1.9 million in 4 months with a social Return On Ad Spend of 4.65. The associated automation and email marketing campaign generated an additional $400,000. The new customers generated from the campaign had an estimated LTV of $3 million.
As an additional perk, the social ad used generated 23k comments, 33k shares, and 27 million video views.
