KEEPERsport’s Paid Search Success Story

In a dynamic and competitive market, KEEPERsport in cooperation with KlickPiloten Digital-Marketing Agency faced the challenge of driving overall revenue and ROAS growth across multiple countries. Starting with just four markets in 2021, we strategically expanded our Google Ads Paid Search and Shopping campaigns to nine countries by 2024, including the USA. Through rigorous testing, the adoption of innovative tactics like RSA ad customizers, Performance Max, and broad match keywords, and a focus on feed optimization, we transformed their paid search performance. Our approach led to a remarkable 306% increase in conversions from 2021 to 2022, doubling the ROAS, and continuing to deliver growth even in challenging conditions. This is how we turned KEEPERsport’s paid search campaigns into a powerhouse of digital success.