BSO AI
in A Minor Event Campaign

Advertising & Marketing
Events Innovative & Experimental

Mindgrub collaborated with the Baltimore Symphony Orchestra (BSO) to explore the convergence of art and AI in a unique event. We utilized Anticipation and AIVA, AI tools working with AWS technology, while Lilypond converted audio files to sheet music. BSO musicians adapted to interpret AI-generated compositions in live performances. Additionally, Emilee Beeson, Art Director, ingeniously leveraged AI quirks in a marketing campaign, creating surrealistic musicians with unconventional limbs.

> “AI in A Minor” in Partnership with the Baltimore Symphony Orchestra Case Study

Additional Credits:

Emilee Beeson (Art Director)
Sarah Muldoon (Designer)
Tara Millette (Copywriter)
Natalie Samuels (Content Marketing)
Meagan Petri (Creative Director)
Carolyn DeFalco (Project Manager)
Jennifer Russo (Event Planning & Coordination)
Jason Michael Perry (Engagement Director)BSO AI in A Minor Event CampaignBSO AI in A Minor Event CampaignBSO AI in A Minor Event CampaignBSO AI in A Minor Event Campaign

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