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Season 11 Winner

BSO AI
in A Minor Event Campaign

Season
Credits
  • > Baltimore Symphony Orchestra
  • > Mindgrub Technologies
  • > Emilee BeesonArt Director
  • > Sarah MuldoonDesigner
  • > Tara MilletteCopywriter
  • > Natalie SamuelsContent Marketing
  • > Meagan PetriCreative Director
  • > Carolyn DeFalcoProject Manager
  • > Jennifer RussoEvent Planning & Coordination
  • > Jason Michael PerryEngagement Director
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Web Excellence Awards Winner, Season 11
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Mindgrub collaborated with the Baltimore Symphony Orchestra (BSO) to explore the convergence of art and AI in a unique event. We utilized Anticipation and AIVA, AI tools working with AWS technology, while Lilypond converted audio files to sheet music. BSO musicians adapted to interpret AI-generated compositions in live performances. Additionally, Emilee Beeson, Art Director, ingeniously leveraged AI quirks in a marketing campaign, creating surrealistic musicians with unconventional limbs.

BSO AI in A Minor Event Campaign
BSO AI in A Minor Event Campaign
BSO AI in A Minor Event Campaign
BSO AI in A Minor Event Campaign

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