Celebrating Our ‘New Normal’ on International Women in Engineering Day

Advertising & Marketing | Use of Photography

Because of COVID-19 and the impact it has had on our entire organization, particularly our women engineers, we decided to do something a little bit different this year for International Women in Engineering Day.

We asked our women engineers to share with us the essence of their ‘new normal,’ and in turn, we would help them capture one specific image and picture that best depicts their life nearly 120 days into a completely distributed team (and shelter in place) environment brought on by coronavirus. Each photo was taken via Zoom, which offered us a window into the lives of our women engineers. All photos were taken by Paula ‘Pope’ Fernandez, a visual designer based in Argentina.

The result was a photo exhibit, an arresting mosaic that demonstrates how Cognizant Softvision women engineers work, how they play, how they teach, how they cope, and how they take care of themselves and their families during these difficult times.

Pictures were taken and shared (starting in June) in stark black and white imagery across internal / external channels. The program has been so successful that it was extended each month, with tie ins with Breast Cancer Awareness (October), and men’s health issues (November).


> Cognizant Softvision 
> ‘New Normal’ on International Women in Engineering Day