In 2020, Smart Foodservice was acquired by US Foods® and rebranded to CHEF’STORE®. Mad Fish Digital was hired to provide technical SEO support to ensure that the website and brand name were migrated successfully. Our goal was to establish the CHEF’STORE® brand, maintain its current client base, and mitigate any traffic loss or domain authority loss related to the name and URL changes. Through careful analytics research, detailed migration planning, and full collaboration on goals and metrics, our team was able to support a successful brand migration and launch.
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