A fast-paced video giving social media users a glimpse at the brand identity of a new restaurant concept—a diner, but made finer.
Billy G’s, an established restaurant brand, was opening a new concept. The restaurant would be like a beloved diner—but made finer. Our team developed a brand identity inspired by retro Palm Springs vibes, classic cars and a bit of irreverent edge. To share the brand visuals, we developed a video to share on social media that gives glimpses of different elements and expressions, from type and color to how the brand would be expressed on menus, drinkware and promotional materials. But the objective of the video was to drive traffic to our blog, which told the story of the whole branding process—so we made sure to create intrigue and keep some elements a surprise for viewers until they made it to our website.
