Advance Online transformed Black Country Skip Hire‘s digital presence, turning a flagging website into a lead-generation machine that delivered over 8,000 enquiries in 12 months.
Situation
When Black Country Skip Hire approached Advance Online, calls had plateaued at just 60 per month and organic visibility was minimal. They needed a complete digital rebuild to generate meaningful, sustainable leads.
Objectives
- Launch a modern, professional website showcasing their brand and services
- Increase traffic through organic, paid and direct channels
- Significantly uplift inbound calls for new business
Strategy
- Advance Online deployed a five-stage approach for both immediate and long-term results.
- Web Design: A professional rebuild with solid SEO foundations designed to convert visitors into enquiries.
- SEO Foundations: Technical improvements to site speed, crawlability and mobile performance, combined with on-page optimisation and local SEO covering Google Business Profile, citation building and location-specific landing pages.
- Local SEO: Google Business Profile management, citation building, and area-specific landing pages were central given the hyper-local nature of skip hire.
- PPC: Targeted Google Ads campaigns ensured a steady flow of enquiries while organic rankings grew.
- Content: Ongoing content broadened the keyword footprint and cemented the client as the leading regional provider.
Results
- 103% increase in organic traffic
- +645 new page 1 Google rankings
- Inbound calls grew from 60 to up to 1,000 per month — a 16-fold increase
Why This Deserves Recognition
A 10x growth in lead volume in 12 months, for a business trading nearly 40 years, speaks for itself. As the client put it: “The proof is in the pudding.”
