Season 06 Winner

Best Western Leads Return to Travel

by PMG

Advertising & Marketing

Integrated Campaign

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Advertising & Marketing

Integrated Campaign

Season

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Best Western Hotels & Resorts brought on PMG to help shape the brand’s digital transformation and help the company evolve to embrace digital. The partnership began just as the global pandemic was giving rise to an unprecedented downturn in business and leisure travel. To help pave the road to recovery, Best Western leaned heavily on PMG’s data-driven approach and media expertise to ensure every dollar counted toward attracting travelers to its properties.