XTB
New Financial Culture

Advertising & Marketing
Art Direction Brand Strategy
CATEGORY
Advertising & Marketing
SEASON
16
CREDITS

The essence of XTB’s brand transformation is a shift in its growth strategy. Now, it’s a modern investment hub with a super financial management app. The brand defines four key segments—investing, trading, education, and saving—offering all tools in one place. XTB aims to get closer to people, their lifestyle, and simplify financial language.

Our idea? ‘New Financial Culture’ redefines finance, making it approachable and clear. XTB becomes your guide in this world. A square frame, inspired by its iconic logo, unites the four business segments into one seamless financial ecosystem.
XTB - New Financial Culture
XTB - New Financial Culture

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