MYMEE Website

The healthcare branding space has long been dominated by platitudes and monotony—which is exactly why we built Mymee to stand out. To make it happen, we complemented the signature portraiture style with a powerful black and white aesthetic. Then, we added texture with a pattern that extends from the signature brand M. The pattern reflects the powerful idea that our bodies broadcast a continual stream of signals that tell us what we’re experiencing and how we’re feeling—and Mymee helps the user discern and take action on those signals. The finishing touch? Reinforcing the entire look with an approachable typography system that captures the humanity of the brand voice. The overall effect is a striking, flexible, and above all, intensely personal interactive experience.