Timber Ridge Lodge is a family vacation destination resort located in southeastern Wisconsin. Its website was in need of a dramatic makeover, with a focus on bringing the thrill of the water part to life for families. Graydient Creative was tasked with creating a complete site makeover to bring to life the waterpark experience enjoyed by families once they arrive. Replicating the waterpark experience digitally is key to attracting families looking for vacation destinations in the Midwest, and more importantly, converting website visitors into future guests. The new Timber Ridge Lodge website successfully achieved its goals of increased site visitors, site sessions and general inquiries leading to reservations and solid bookings.