In 2020, Orchestry Software, a new Software as a Service (SaaS) start-up was created to deliver ‘Work Made Simple’ in Microsoft Teams and SharePoint Online, as well as across the Microsoft 365 platform. Building a brand, value proposition and website that communicated how Orchestry could simplify governance, adoption and enablement in Microsoft Teams and other Microsoft 365 applications for an entire organization was essential to its success. Another critical component of Orchestry’s launch strategy was to educate the market on the challenges organizations face with governance, adoption and standardization of Microsoft 365, leveraging a 5-month research project conducted by Orchestry on over 80 enterprise organizations. This research has been transformed into dozens of educational blog posts/articles and weekly LIVE educational virtual events featuring Microsoft MVPs. Orchestry was launched to resounding success, signing its first customers and software reselling Partners just weeks after launching in August 2020. Currently, Orchestry has signed more than 25 software resellers (Orchestry Partners licensed to sell Orchestry software to their clients) as well as a number of international customers, adopting and running Orchestry as a critical part of their Microsoft Teams environment to make work simple for their entire organization using Microsoft 365. .