Jacksons Fencing is a family-owned independent business established in 1946 and is the leading UK manufacturer of premium timber fencing, gates and decking products.
Having successfully grown their brand over the years by manufacturing an outstanding product – with such ferocious competition from major household brands online it became clear that a new way of thinking, and way of realising their aspirations for growth was needed.
Sagittarius’s solution was to introduce an ‘Always on Digital’ mentality to the website through constant ideation, iteration and the ability to be agile. With all progressive development driven through a customer-first mentality.
Since this approach has taken the driving seat, their revenue from eCommerce has increased by 66%, with all identified KPI targets being well surpassed.
- 13.25% increase in Average Order Value
- 11.14% increase in Conversion Rate
- 81.11% increase in Organic Traffic
- 20:1 Marginal Return On Investment
Not only have we seen record numbers in terms of revenue and KPI performance, but the website has also acted as a catalyst for change within the business, evidencing the power that digital plays in their future, leading increased aspirations for business transformation.