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Web Excellence Awards

Social Media

The Social Media category examines platforms that facilitate interaction and content sharing among users. Key features include personalization, engagement, multimedia utilization, and real-time communication. Social media serves as a critical marketing channel, adapting to trends and user behavior to enhance brand visibility and foster community building.
58 winners in Social Media, recognized by the Web Excellence Awards.
  • Subcategories (29)
  • To keep growing and fostering a new casual active audience, HOKA is releasing new and different products that intersect lifestyle and performance, like their first ever commuter shoe, the Transport. This visually simple, performance meets city-savvy style creates an opportunity to position HOKA as more than just a running brand. Our challenge
    The Clifton, the HOKA brand’s most inclusive and popular shoe, has cemented itself as a top 5 shoe in the running space with the perfect weight vs. cushioning ratio, creating its distinctly smooth ride. To launch the 9th iteration of the iconic Clifton shoe, we doubled down on one of the core
    When a brand can jump effortlessly from sidewalk to catwalk, you run with it. The Fly Report landed HOKA, the running and performance brand, squarely in the spotlight of fashion & culture, just in time for 2022 New York Fashion week. For this vertical video content series, we hit the pavement for stories
    IMVU, a metaverse that has existed since the early 2000s, has lost relevancy among youth. In the current saturated digital space, IMVU was fighting for the attention of Gen-Zs – most of whom have forgotten or are largely unaware of IMVU. We had 2 goals with the IMVU Fashion TikTok
    Our firm creates custom graphics for bi-weekly Instagram postings. Every graphic is custom designed for this boutique startup coffee shop because, as a startup, the business is light on photographs and digital assets. Our goal is to drive brand continuity while informing the local community of rotating features, location, and
    Bastion Elevate led the launch and creation of social platforms for iRestore Laser, handling strategy, content creation and posting for Facebook, Instagram and Twitter. During our engagement so far we have reached over half a billion people on social media through those platforms, driving massive success for the company.
    Volume Nine helped Kate’s Real Food achieve what most brands consider impossible: dramatically better social media results with less content and zero paid advertising. By eliminating $15,000 in monthly paid social spend and reducing Instagram posting frequency by 66%, we delivered a 419% increase in engagement rate, 350% growth in
    Kioene, for those who choose to eat well. Between Social Media and Influencers. Portraying Kioene on social media presented us with a significant challenge: to convey that Kioene products are not only genuine but also, and above all, delicious. This challenge was overcome through the creation of content that sometimes
    The MyLady Ultra Launch Event: Challenging Taboos and Empowering Women in Iran Across the Middle East, the topic of women’s periods is often shrouded in taboo. In Iran, the issue is not freely discussed, partly due to the presiding conservative and Islamic culture, where discussing women’s bodies has been deemed
    The National Gaucher Foundation (NGF) is an independent nonprofit dedicated to serving U.S. patients with Gaucher disease and their families. Through financial support, educational programming, patient services, and collaboration with medical professionals, NGF empowers Gaucher patients to live a better today. LinkedIn Instagram Facebook
    Ninety One partners with R17 Ventures to make complex finance approachable and engaging for a global audience. Through a data-driven organic content strategy featuring informative posts, interactive quizzes, collaborations with financial influencers, and timely socio-economic commentary, the campaign drove meaningful engagement and positioned Ninety One as a thought leader in
    At PayPal, the month of May is dedicated to small businesses from around the world. In 2021, PayPal was in need of a 2D illustration scene which was also animated to showcase in their website. The concept behind this illustration is to represent small businesses, bring awareness and help them
    Summary: The campaign aimed to connect offline stores to the online environment where the target group is active and to use all trends. The online campaign was built around TikTok, Influencers, and an interactive AR game. Offline, we used thematic stickers that children got for free by buying two Pilot
    TinBug launched social media for a brand-new restaurant, growing its audience from zero to 1.2 million views. About Raíces Raíces Mexican Restaurant opened its doors as a completely new, built-from-scratch concept focused on authentic Mexican cuisine with a modern, elevated twist. Their target audience included local and regional diners in
    SanDisk globally looks to target photographers who will purchase their higher-value storage devices. It was challenging for their APAC office to target this community across such a wide variety of countries & cultures. Through extensive research and focus groups, we discovered the key commonalities surrounded photography. As such, our strategy looked
    In June 2025, Save Armenia collaborated with R17 Ventures AG to raise awareness about Armenia’s critical situation through a targeted social media campaign. Using powerful X and Instagram posts and reels produced by the agency, the non-profit organization was able to communicate the urgency and cultural significance of Armenia’s survival,
    Sites by Sara has been helping business owners have a meaningful and effective presence online since 2007. The team of designers, developers and marketers works closely with clients to create and grow their businesses online, bringing a fresh approach to professional websites for a variety of clientele.
    The Wolf Prize is an annual award given to leaders in the world of art, science and mathematics, recognizing the world’s finest minds and talents. Digital communications agency, Percepto was employed to initiate and build a social media presence from nothing with a specific focus on announcements of the laureates each year.
    Stellar Bank is Houston’s largest community bank with a commitment to local business. The Raven Creative team worked closely with Stellar Bank in the development of social media design templates that align with the client’s various content pillars, supporting a streamlined approach to the social media management process.
    Our crochet uterus reel uses creative visual storytelling and culturally relevant messaging to raise awareness about uterine fibroids in medically underserved communities in Southern California. Designed specifically for social media, this engaging video educates, empowers, and inspires action by connecting with audiences through authentic, platform-native content that breaks down health
    Tenderling–an award-winning brand strategy and design agency–utilizes their social media accounts to showcase their original work created for clients as well as snippets of their team and service information. As Tenderling’s three main social media platforms, these accounts are utilized first to show off their original work and second to
    We’ve led the repositioning of Bistefani brand in the social sphere. The main character has been Krumiro, that is not only a tasty classic cookie for breakfast or a simple ingredient for making a dessert. Krumiro is a real example of mini pastries, it is a ‘gourmet’ Experience. The visual
    Our content creation team created the concept and the video creative for this Instagram Reel that showcases every single masque product of the global skincare brand, Eminence Organics, for the brand’s largest online retailer in Canada, The Facial Room. Its engaging style generated a healthy volume of comments and likes
    Schwabe Pharma Italia Group commissioned us to lead the social media strategy for the flagship product Original Bach Flower. The Original Bach Flower is made of two main groups: one – Rescue Remedy- is characterized by a mix of 5 Bach Flowers that intervene in a stressful situation; the other
    Tire Kingdom & National Tire & Battery’s (NTB) top KPIs for social media are impressions + engagement + email acquisition. We created and promoted a summer contest across both brands. Above is a link to an example post. We had tremendous overall results: 1.5 million impressions, 31k engagements on social
    Through an innovative Social Media Contest, V9 was able to help Tire Kingdom increase engagement, build followers & run one of their most succesful email aquistion campaigns ever, gainting them over 10,000 email entries.
    We directed our attention towards promoting the products and stock through paid media. We created fun and engaging Facebook advertisements that showcase the new and most popular items in stock along with adapting to upcoming events and trends to make the most out of the current events. We work very
    Our team at Blue Whale Media have taken on managing our sister website’s social media marketing for Instagram. The colour scheme of the website and the content on the social platform go hand-in-hand, the aim of this was to create cohesion and enhance brand identity. We have included tiles for each social