Tire Kingdom & National Tire & Battery’s (NTB) top KPIs for social media are impressions + engagement + email acquisition.
We created and promoted a summer contest across both brands. Above is a link to an example post.
We had tremendous overall results: 1.5 million impressions, 31k engagements on social posts about the contest, 89,697 entry page views, 31,349 total entries (including email addresses).
