Tire Kingdom & NTB – Summer Road Trip Contest

Social Media | Contests & Promotions

Tire Kingdom & National Tire & Battery’s (NTB) top KPIs for social media are impressions + engagement + email acquisition.

We created and promoted a summer contest across both brands. Above is a link to an example post.

We had tremendous overall results: 1.5 million impressions, 31k engagements on social posts about the contest, 89,697 entry page views, 31,349 total entries (including email addresses).


> NTB Summer Road Trip Contest Instagram Post
> Volume Nine