Ninety One partners with R17 Ventures to make complex finance approachable and engaging for a global audience. Through a data-driven organic content strategy featuring informative posts, interactive quizzes, collaborations with financial influencers, and timely socio-economic commentary, the campaign drove meaningful engagement and positioned Ninety One as a thought leader in investment management. The work demonstrated how creative storytelling combined with strategic insight can build trust, strengthen brand presence, and connect audiences even in highly complex sectors.
Season 16 Winner
Ninety One:
Making Finance Engaging
& Approachable
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