When a brand can jump effortlessly from sidewalk to catwalk, you run with it. The Fly Report landed HOKA, the running and performance brand, squarely in the spotlight of fashion & culture, just in time for 2022 New York Fashion week.
For this vertical video content series, we hit the pavement for stories with authentic street style. We tapped influencers, friends and unsuspecting people on the streets of NYC to showcase their unique style, share the inspo behind their ’fits, and discuss the movement’s role in their lifestyle.
Lo-fi vertical video primarily on Instagram gave us the Insta-algorithm advantage. It prioritized boosting the Reels format natively in-feed, alongside influencer content shared across TikTok. And it drove 34% follower growth during the month of September, 2022.
With overwhelming success, The FLY Report continues to keep HOKA top of mind with the fashion and culture crowd. It’s where aesthetics and appearance move people, both physically and emotionally. And we can’t wait to see how the franchise extends the HOKA brand to connect with a more casual active/aficionado customer. The performance of this social campaign is a driving force in the unprecedented global growth of the HOKA brand, helping the brand surpass 1 billion dollars in revenue.