In June 2025, Save Armenia collaborated with R17 Ventures AG to raise awareness about Armenia’s critical situation through a targeted social media campaign. Using powerful X and Instagram posts and reels produced by the agency, the non-profit organization was able to communicate the urgency and cultural significance of Armenia’s survival, mobilising support and prompting policy action. The campaign’s impact helped pave the way for peace talks spearheaded by the White House between Armenia and Azerbaijan, demonstrating the influence of digital advocacy on international affairs.