This website is designed to be future-complaint. With immediate Google changes on the near horizon (Core Updates, Web Vitals) we know a website must be both aesthetically strong and load quickly for optimal search engine rankings. The new site is highly optimized for hard-selling copy, accessibility, beauty, SEO best practices, and ultimate search engine safety. Google’s Web Core Vitals were at the forefront of extensive SEO checklists and protocols before launching.
The USA attorney marketing space is highly competitive, both regionally and nationally. Multiple firms all compete for a limited number of priceless leads. For a website to successfully generate leads and convert them to legal cases, marketers must quickly communicate the attorney’s core message, and how they differ from everyone else. This website threads the needle.
The Isaacs & Isaacs website reflects Darryl’s family tradition, as he has grown his father’s firm into the premier Personal Injury Attorney in Kentucky and the surrounding states.
Aimclear took a dual approach with this project.
Our Creative Director Erik Stafford and his team designed the website with a focus on conversions, building on his history of increasing conversions for some of the largest attorneys in the country.
Aimclear CTO Joe Warner and his team created a completely custom WordPress theme from the ground up, and then worked hand-in-hand with partner agency Wiideman Consulting Group to make sure the website loads fast and adheres to Google Core Vital standards.