The Campaign was called the “Early Black Friday Sale.” A sprint campaign that ran from 11/17 – 11/23, included 109 ad variations across a series of paid media channels including Facebook, Instagram, Pinterest, Amazon and Google Ads. We leveraged a mix of innovative ad copy, keywords, audience targeting and A/B testing on ad creative to increase sales year-over-year (YoY).
This 2020 Black Friday campaign resulted in a 173.98% increase YoY in overall website purchases compared and a 234.84% increase in website purchase conversion value. The campaign also generated a 91.58% improvement on return on ad spend year over year. This Early Black Friday sale also resulted in the largest YoY growth for campaigns on social channels to date.