Defined Padstow Sealife Safaris a Tourism & Leisure Brand as an Authority Online

Advertising & Marketing | SEO

Who Are They?

Padstow Sealife Safaris are a Cornish SME (Small to medium-sized enterprise) that offer educational boat trips and tours of marine wildlife around the North Cornish Coast, in a safe, environmentally-conscious and responsible manner. They record all wildlife sightings on every trip and send the data to the Cornwall Wildlife Trust which contributes towards their conservation research. Their crew also volunteers for the RNLI as well as the British Divers Marine Life Rescue which helps to rescue and care for sick and injured seals around Cornwall during the grey seal pupping season.

The Problem

Their site was difficult to use and was not getting them significant traffic or enough bookings to stay afloat.

Our Solution

We created a custom, user-friendly, fast and responsive website in tandem with carrying out an SEO foundation and then an ongoing monthly SEO & digital marketing plan.

The new website showcases all of the services Padstow Sealife Safari offers in an easy-to-book, mobile-friendly layout.

They have seen phenomenal results since site launch:

  • 559.83% Increase in total traffic
  • 453.06% Increase in organic traffic
  • 5552% Increase in keywords ranking in the top 100 search results
  • 4100% Increase in keywords ranking in the top 1-3 search results
  • 4033% Increase in referring domains
  • 503% Increase in revenue 11% email sign-up conversion rate.

As one of few B Corp™ certified companies in our industry we were thrilled to work with Padstow Sealife Safaris who not only share our values but want to start a new way of thinking; a global movement of people using business as a force for good.

Their site is hosted by our servers which are powered by 100% renewable energy. We also planted a tree especially for them! Besides offsetting CO2, the tree symbolizes the establishment of a mighty, long-term relationship. As the roots of each tree grow deeper, we delve deeper into their business, weaving a sophisticated SEO strategy to increase their reach online. Solve has planted 8321 trees to date!


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