Fremont Motor Company tasked the team with refreshing and reimagining their brand. With one stipulation being we could not rework their current logo (the Fremont lock-up with wings). With this challenge in mind, we came up with the addition of “WE ARE WYOMING” slogan and with it a text lockup to be added to the logo permanently. This statement embodies the essence of Wyoming, seamlessly integrating with the state’s spirit, they not only conduct business but also live and breathe the Wyoming way of life.

The “We Are Wyoming” brand campaign celebrates this spirit. And gives Fremont dealerships a platform to tout their unmistakable connection to Wyoming and the community. From a wide selection of lifestyle-focused vehicles that resonate with ranchers, outdoor enthusiasts, and eco-conscious individuals, to customer service teams who hang their hats on hard work & dedication — Fremont is a clear choice for automotive needs. All footage featured in the rebranding spot was shot on-site with their customers, employees and vehicles. Showcasing the truest beauty Wyoming had to offer.