Wine Growers British Columbia is a non-profit organization that was looking for help with its underutilized YouTube channel. They wanted to raise awareness and viewership, with an ‘always-on’ approach, rather than having seasonal peaks and troughs. We adjusted video titles, copy, and playlists to better categorize consumer viewership, and released a series of seasonal video ads. As a result, we were able to increase video views by 5008% and gain almost 200,000 views on the ‘BC Wines In Winter – Full Feature’ video.