Season 08 Winner

UPMC Health Plan Individuals & Family

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Advertising & Marketing

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UPMC Health Plan’s Individuals and the Family site provide prospective members with a guide to understanding health insurance, health care reform, and how to choose the right UPMC plan for them and their dependents. In 2022, a refreshed homepage was launched for the site, giving users a clear view of all the educational content the site has to offer, as well as smoother navigation to the separate marketplace site for purchasing plans. The modernized responsive styling additionally improves the experience for mobile users.