CourseLoop is a B2B software company with a global presence that is headquartered in Australia. RIPE was their partner in strategically building up their brand identity, in sharpening and adding a POV to their messaging, and then bringing all that valuable discovery work to full fruition via a redesigned website.
RIPE worked with the company’s founder and C-Suite staff to develop the strategy with project kick-off exercises, interactive branding workshops, competitive analysis research, and creative briefs. Our uniquely intentional, flexible, and client-centered approach resulted in a smartly positioned web presence that’s effectively supporting CourseLoop as they scale and evolve.