UmbraGroup is among the biggest name in the world in the aerospace field. It was born in Foligno, a small town in close proximity to Perugia, but it expanded in Europe and USA.
The goal of the campaign was to send the message that the 9 different branches belonging to the Group work in a perfect synergy together.
We chose to communicate that purpose by tracing a parallelism with the human body, which is the perfect machine and live through complex interconnected systems. A concept that we can find easily in UmbraGroup: the hygh-technology nature of the Group can not be separated by the human component.
