The British Council offers IELTS services across several locations in Bangladesh. IELTS is the world’s most widely accepted English language test. In collaboration with The British Council, Notionhive created an interview-based, 6-part video series to increase IELTS exam registrations where we promoted the option of taking the written portion of the exam on a computer. The series also highlighted the practice materials that they can access after registration. The videos featured a unique and vibrant setting and covered frequently asked questions regarding the IELTS exam.
The video series successfully connected with its audience, informing them about the benefits and accessibility of the IELTS exam. Within a short period of time, the videos received thousands of views on Facebook alone. Potential candidates were now more well-informed about taking the exam on a computer and the practice resources provided by the British Council.