Caltrans manages California’s highway system and supports public transportation across the state. Charged with administering Senate Bill 1 (SB 1), the Road Repair and Accountability Act of 2017, Caltrans oversees a $54 billion budget to fix transportation infrastructure and invest in transit and safety. SB 1 money is used to repair and replace roads, bridges, culverts, and traffic management systems, as well as for projects that reduce traffic congestion, increase efficiency of travelers and goods, improve safety and access to transportation facilities, and encourage the use of non-motorized active transportation such as biking and walking.
The Rebuilding California website provides data insights into the four core’ areas of pavement, culverts, bridges, and transport management systems, and shares information about programs that utilize SB 1 funding and the projects supported by these programs. Caltrans wanted a facelift to make the site more interactive and appealing to users, as well as to increase the storytelling of the site by making the impacts of SB 1 more real to California residents and visitors.
Phase one of the project, which launched in September 2021, introduced a facelift of the homepage, using the visual direction selected from our proposals. In order to get an updated design to the community as quickly as possible, we employed an iterative approach, releasing improvements every two weeks with each sprint. The home page improvements have already made a significant contribution to the effectiveness and usability of the site, and the remaining work will continue to improve the value of the Rebuilding CA resource.
