Lancôme wanted to build an interactive landing page for its Happiness campaign. The idea was to let users create a personalized flower bouquet online and share it with a contact.
Lancôme wanted an ultra-immersive page. So we used motion design to create an animation of rose petals flowing all through the page’s content and guiding the user along the process. The user is immersed in an experience that reflects the Lancôme brand image.
The bouquet builder experience has been entirely tailor-made. Users can customize their bouquets by choosing from different types of flowers and vases.
To wrap up the experience, the users write a short note that will be sent, along with the bouquet, by email to their friend.
