A professional trade association hired IronGlove Studio to replace a six-year-old website built on a proprietary CMS framework. They designed a new site using a coded WordPress solution with Bootstrap and integrated features surrounding the client’s needs, such as mobile-friendliness, speed, and the ability to update their own template content through custom user controls implemented with ACF Pro. Additionally, IronGlove Studio created custom page templates that work with API endpoints for the CRM system’s pages to allow for membership sign-up, membership directories, and other activities while staying on a branded page.
Due to the changes made through the new designs, and optimizing the user experience, this trade organization experienced an estimated 15% – 20% traffic increase from last year and is taking on new membership growth due to an elevated brand image.
