Rosenthal Wine Merchant: Crafting a Rich Brand Identity for a Prestigious Wine Merchant

Website | Consumer Goods, Wine, Beer and Spirits

New work: positioning, logo refinement, visual identity, marketing collateral, and website design for Rosenthal Wine Merchant, a prestigious family-run importer and distributor of fine European wines.

The visual identity needed to capture the feeling of drinking exceptional luxurious wine and the terroir that birthed it. Brand photography consists of compelling, intimate, and transportive images that underscore the brand’s unprecedented access to the world’s best growers and vintages. The brand identity also includes an extensive library of grower maps.

In addition to showcasing their portfolio of wines, the new website needed to serve as an effective sales tool and information resource for sales representatives and distributors. The updated design enables reps to build orders for restaurants, vintners, and other purveyors while on the road.


> Rosenthal Wine Merchant Project
> Rosenthal Wine Merchant
> North Street Creative