Season 09 Winner

Modernizing to Preserve History

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California State Library Foundation (CSLF) sought to bring their difficult-to-navigate, antiquated website up to date to improve user experience and engagement with their members and donors. As a charitable organization, they needed an inviting design and engaging content that maximized their limited budget. Voice & Reason employed bright, bold colors and strong typography to spotlight fresh, invigorating messaging to foster audience resonance and support membership development objectives.