With over 300 attorneys and 10 offices, Fredrikson & Byron is one of the largest law firms in the country. Having represented clients for over a century, the firm has a pioneering spirit that has served it well when representing corporate entities throughout all stages of growth and disputes. A combination of bold colors, the latest in search features, powerful imagery, and interactive features throughout positions the firm as a forward-thinking partner who brings a winning perspective to matters. To convey this story, the site opens with an animation symbolic of pieces coming together to advance a client’s goals. The notion of moving clients forward is represented by a series of arrows which animate in on load representing the concept of where law and business meet. Based on extensive industry research, the firm recognized that thought leadership and credentialing are the two most important aspects of the firm to communicate to the target web audience, comprised of clients, potential clients, and recruits. Along those lines, the firm built out its expertise pages, developed a large number of blogs, and crafted deep, but easy-to-navigate bios. The site has been a huge home run for the firm’s marketing department.