Moving in the Spirit launched its redesigned mobile-optimized site as it held the open house of its new facility. Together, the facility and website offer parents, students, and staff new homes in the real and virtual worlds. Since that time, mobile use has increased by almost ten percent. The number of users, new users, sessions, and pageviews has significantly increased. The bounce rate of users immediately leaving the site after landing on a page has decreased by almost 20%. The UX content strategy contributed to a 21% increase in organic traffic.