RACE: Are We So Different?

Website | Awareness

RACE: Are We So Different? Project for the North Carolina Museum of Natural Sciences

We designed and developed a large, visually provocative homepage that uses animations and bold colors to emphasize important headlines.

Our design team leveraged the brand guide to color-coordinate the main content silos: Topics, Banners, Artists, and Resources.

By using scroll effects, small interactive animations, and disruptive color blocks, we compel the user to go deeper, learn more, and get involved.

Despite the Resources System having multiple levels of taxonomies and complexity, we made sure that the user interface (UI) remained simple and intuitive.

An easy-to-use, customized WordPress CMS provides the RACE team with the power to edit any part of any page as they expand the project, add Resources, and update their message.


> North Carolina Museum of Natural Sciences
> Chariot Creative, Inc.