Building a Brand for Ashland University

Ashland University needed a website that reflected the student experience. The approach was to design for the senses with sounds and textures, for a modern and conversion-oriented user experience. The final concept aligned the goals of the site with the larger vision of the university and its motto “Accent on the Individual”. Our team’s design leaned fully into this theme, ensuring clarity of message and helping the end users to truly see themselves living, and thriving, at the institution.