Touchstone Climbing is California’s premier indoor climbing gym network, 18 locations strong and growing. As a company rooted in community, accessibility, and environmental stewardship, they needed more than a redesign. They needed a platform built to scale.
Smack Happy Design built a custom WordPress Multisite network that gives each of Touchstone’s 18 gyms its own web presence while keeping brand standards locked and consistent from a central hub. The secret to making it work is a custom User Roles system that gives Touchstone admins control over global content while empowering local gym managers to keep their own pages current, without ever putting the broader network at risk.
The visual direction, called the Energized Earth Aesthetic, matches the energy Touchstone brings to its spaces: bold earthy tones, athletic typography, vivid community photography, and a design system flexible enough for 18 locations but cohesive enough to feel like one brand.
A deployable location template and comprehensive training program mean that when gym number 19 opens its doors, so does its website. Fast, consistent, and built to last.
