NODO Film Systems set out to enhance the operating experience and created the first wireless digital camera controller with inertia wheels – Max Wheels. The uniqueness of the product is in a brand-new type of technology: circuit-board motors. A dynamic website has been created for this project, featuring horizontal scrolling with 3D models of the motors showing how the technology works. In addition, an animated 3D model of Max Wheels conveys product innovation, and animated graphics demonstrate the interactions between a wheel and the camera.