We were asked to create a new brand and website for Rent By Owner, a metasearch tavel site that gets over 100,000 visitors a day. We developed a brand that represents the forward path of RBO into new areas and sectors they’re moving towards. The colored dots also spell our RBO in a digital pad, which is widely used as door locks for short term rentals. The old website was clunky, with bad UI and was lacking the personal side. We created a new lightweight website with bolder elements to help navigate the user to the ultimate goal, booking a rental property. We also create the slogan “Memories Worth Sharing” pertaining to the fact that when you travel you create memories, this connects the traveler with the brand on a more personal level.
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