Yves Saint Laurent Beauty wanted to develop a mobile-only interface to present its new NU cosmetics range for Gen Z.
We designed a web-app with an Instagram-like interface that uses the navigation of social networks in “Story” mode like on Instagram or Snapchat.
The mobile experience offers a double navigation: horizontal scrolling to browse categories and vertical scrolling to discover them in detail.
We pushed the limits of mobile technology to offer a complete immersion with several videos and a 3D view of the product.
Yves Saint Laurent has deployed its QR code bearing product line in the US market in partnership with Sephora. In store, the users scan the QR code and launch an experience dedicated to the product. They discover in real-time all the details and advice on the product they are holding.