Kitty modernised LCP’s online presence to consolidate and showcase their diverse capabilities, Lane Clark and Peacock (LCP), a leading consulting firm, approached Kitty to support the reimagination and restructuring of their online presence. The design of the new website needed to reflect LCP’s “bold confidence” and “unique ways of working that can aid society”. Kitty developed a sophisticated, modern aesthetic that showcased LCP’s thought leadership and commitment to social impact while maintaining a cohesive experience across the different market segments.
The successful launch of the new LCP website has resulted in a modern, intuitive digital presence that reflects the firm’s premium capabilities. By striking a balance between LCP’s core pensions expertise and their rapidly growing broader markets, the website now provides a clear and cohesive user experience, guiding visitors to the relevant content and services.
