Yellow Zebra partnered with We Are Kitty to completely redesign and rebuild their website, delivering a refined structure, enhanced design, and modern, best-in-class functionality to help drive enquiries and sales forward in 2026 and beyond.

Yellow Zebra is Europe’s leading safari specialist, a title it has held at the World Travel Awards for ten consecutive years, offering entirely bespoke safari experiences across Africa.

Unlike traditional travel companies, Yellow Zebra builds bespoke safaris for each traveller. This demanded a flexible website structure, which the Kitty team delivered. The site also includes localisation for Yellow Zebra’s core markets, tailoring language, currency and measurement units to each audience.

Among the new site’s standout features is an interactive map, used across all Trip Itinerary pages to bring Yellow Zebra’s journeys to life. Rather than just pinning a location, the map dynamically builds out each route stop by stop, connecting every point to a corresponding piece of content elsewhere on the page.

Kitty also built a wish list feature that lets users save any type of content, from a lodge to a destination, and share it with fellow travellers planning the same trip. A multi-step enquiry form then guides visitors through to submission, with wish list data feeding directly into Yellow Zebra’s CRM alongside each enquiry.

Behind the scenes, the team can also fine-tune how lodges and properties are surfaced across listings pages, giving Yellow Zebra direct commercial control over how content is presented.