Yellow Zebra, a London based leading safari specialist, partnered with Kitty to modernise and improve the navigation of its website. The main aim was for the website to reflect the calibre of trips the company sells and its reputation.

The project focused on restructuring the website, which had become unwieldy for users and was no longer aligned with how modern search platforms present travel content. Unlike traditional travel companies, Yellow Zebra builds bespoke safaris for each traveller. This demanded a flexible website structure, which the Kitty team delivered. The website includes localisation for Yellow Zebra’s four core markets, Australia, Canada, UK and US, tailoring language, currency and measurement units to each audience.

At the heart of the new site is a custom-built interactive map that brings Yellow Zebra’s itineraries to life. Rather than just pinning a location, the map dynamically follows each journey, connecting each stop with relevant content.

Kitty added a wish list feature that allows users to save content or locations, which they can then share with fellow users who are planning the same or similar trips.