1Rebel, a luxury boutique fitness brand with studios across London, Australia and the UAE, partnered with Kitty to completely transform its digital ecosystem. The project included designing and building a modern website, app and integrated customer portal to deliver a seamless, frictionless experience that mirrors the energy of 1Rebel’s studio workouts.

Having a reputation for high-intensity classes, nightclub-style lighting and a vibrant community, 1Rebel’s audience expects a digital experience as dynamic as its gyms. The solution that Kitty provided centred on creating a mobile-first, high-performance platform that unifies bookings, class schedules, memberships and blog content across multiple locations.

The website was rebuilt on a headless CMS with deep API integrations to Mariana Tek, enabling a single, filterable class schedule across all clubs and features that allows users to follow their favourite instructors. The platform Kitty built now includes optimised content management, fast site speed, 100% SEO score and a visually immersive interface that reflects the bold, energetic style.

The new website and app have delivered enhanced user engagement, smoother booking and backend flexibility, providing a solid foundation for future growth and international expansion for 1Rebel. Ongoing collaboration between 1Rebel and Kitty include content updates, marketing integrations and a planned loyalty scheme to further strengthen member engagement.