In 2023 we launched Travel Alberta’s new consumer site, travelalberta.com. The goal was to position Alberta as the authoritative destination resource for high-quality travel recommendations, while also conforming to WCAG 2.1 AA. Our bold redesign resulted in a 24% increase in engagement rate and a 34% increase in engaged site visitors over the old site experience.
Additional Credits:
Creative Director: Karen Chu Gervais
Associate Creative Director: Britny Samuelson
Art Director: Sarah Murphy
UX Design Director: Andrew Turnbull
Technology Director: Kalen McConnell
Developer: Tom Kisha
Developer: Hicham Taha
Client Partner: Sarah Gay
Program Director: Hilary Tong
Project Manager: Katie Geroli
Project Manager: Kayla Malone